In a significant move set to reshape the Brazilian sports betting landscape, Betby has announced a long-term partnership with local operator Pixbet. This collaboration aims to enhance Pixbet’s sportsbook offering, promising a ‘best-in-class’ online betting experience for Brazilian customers.
Partnership Highlights
- Betby to provide its advanced sports betting solution and services to Pixbet
- Pixbet to leverage Betby’s technology to upgrade its current sportsbook
- Focus on delivering superior user experience in the Brazilian market
Executive Insights
Chris Nikolopoulos, Chief Commercial Officer at Betby, expressed enthusiasm about the partnership:
“It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own. This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, Owner of Pixbet, highlighted the strategic importance of the deal:
“We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil. Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
Pixbet’s Market Expansion
This partnership is part of Pixbet’s broader strategy to strengthen its position in the Brazilian market. Earlier this year, the operator announced a significant two-year shirt sponsorship deal with football club Flamengo, further solidifying its presence in the country’s sports and betting scenes.
Betby’s Innovative Offerings
Betby continues to innovate in the sports betting space. Recently, the company launched a new offering focused on the Summer Olympics, set to begin on July 26. This solution allows operators to expand their services to bettors interested in the Paris Olympics, providing odds for both individual competitions and tournament outrights.
Market Implications
This partnership between Betby and Pixbet signifies:
- Growing competitiveness in the Brazilian sports betting market
- Increasing importance of advanced technology in delivering superior betting experiences
- Continued interest from international suppliers in the Latin American region
As Brazil’s sports betting market continues to evolve, partnerships like this between established international suppliers and local operators are likely to play a crucial role in shaping the industry’s future.
Both Betby and Pixbet are positioning themselves to capitalize on the growing opportunities in this dynamic market.