The partnership sees the integration of Play’n GO’s portfolio into Betika’s platform.
In a move set to reshape the African iGaming landscape, Swedish gaming giant Play’n GO has joined forces with Kenyan powerhouse Betika. This strategic alliance marks Play’n GO’s ambitious entry into multiple African markets, signaling a new era of gaming entertainment across the continent.
Expanding Horizons: Six Countries, One Giant Leap
The partnership extends far beyond Kenya’s borders, bringing Play’n GO’s renowned gaming content to players in Ghana, Tanzania, the Democratic Republic of Congo, Zambia, and Uganda. This multi-country launch underscores the scale and ambition of both companies’ expansion plans.
A Portfolio to Excite: From Ancient Egypt to Mount Olympus
Betika’s platform will soon feature Play’n GO’s star-studded game lineup, including fan favorites like the mysterious “Book of Dead,” the epic “Rise of Olympus,” and the dazzling “Gemix.” This infusion of world-class content aims to elevate the gaming experience for players across these African nations, offering a diverse range of themes and gameplay styles.
Leadership Speaks: A Meeting of Minds
Magnus Olsson, CCO at Play’n GO, expressed enthusiasm about the deal: “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika is one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business.”
Olsson also highlighted the alignment in corporate values, stating, “Betika shares our goal of a regulated, sustainable industry, and this announcement marks the beginning of what we believe will be a highly successful partnership.”
Echoing this sentiment, Peter Stagles, Head of Gaming at Betika, added: “Partnering with Play’n GO is a significant step forward for Betika. Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry.”
A Bright Future for African iGaming
This collaboration is poised to usher in a new chapter in Africa’s rapidly evolving gaming sector. With Betika’s established presence and Play’n GO’s innovative content, players across the continent can look forward to an enhanced gaming experience that combines local expertise with global standards.
Building on Success: Betika’s Growth Strategy
This isn’t Betika’s first major partnership of the year. The company has been actively expanding its offerings, including a recent deal with Kiron Interactive in Kenya at the start of March. These strategic alliances underscore Betika’s commitment to providing a diverse and high-quality gaming experience for its users.
As the African iGaming market continues to grow and mature, partnerships like this between Play’n GO and Betika are likely to play a crucial role in shaping its future. With a focus on regulated, sustainable gaming and a commitment to player satisfaction, this collaboration sets a new benchmark for the industry in Africa.