In a significant move to strengthen its presence in the African market, 888bets has launched its operations in Angola through a collaboration with NE Group. This partnership brings 888bets’ comprehensive sports betting and iGaming experience to the Angolan market, marking another milestone in the company’s African expansion strategy.
Key Highlights:
- 888bets enters the Angolan market in partnership with NE Group
- Offering includes online sports betting and popular games like Aviator
- Launch features responsible gaming tools and dedicated monitoring teams
- Move comes amid 888bets’ reported Q1 2024 revenue decline
888bets’ African Strategy
The launch in Angola is part of 888Africa’s broader strategy, which operates as a blanket brand for all of 888bets’ operations on the continent. The company has been steadily expanding its footprint in various regulated African markets, offering a diverse range of online betting and gaming options.
Product Offerings and Responsible Gaming
Angolan customers will now have access to:
- Online sports betting through 888bets
- Popular crash game Aviator
- A comprehensive sportsbook with integrated responsible gaming tools
888bets has emphasized its commitment to responsible gaming by implementing dedicated teams to monitor bettors’ habits and practices.
Executive Insights
A spokesperson for 888bets expressed optimism about the launch:
“As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Imran Bukhari, CEO of NE Games, highlighted the technological advantages of the partnership:
“It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight fronted solution for Africa allows 888bets to quickly scale.”
Market Context and Future Outlook
This expansion comes at a crucial time for 888bets:
- The company recently released its Q1 2024 results, showing a decrease in revenue across the board
- The Angolan launch is seen as a potential catalyst for growth in the coming year and beyond
NE Group, known for its expertise as a B2B iGaming software supplier, brings valuable knowledge of the rapidly evolving African market to this partnership. This collaboration follows NE Group’s recent joint venture with WA.Technology in February, further solidifying its position in the African iGaming landscape.
As 888bets continues to navigate the challenges and opportunities in the African market, this launch in Angola represents a significant step in its expansion strategy. The success of this venture could play a crucial role in reversing the company’s recent revenue trends and establishing a stronger foothold in the continent’s growing iGaming sector.